Digital products, campaigns, and motion for some of the world’s biggest brands.
Who I am
With over 15 years of design experience, including a decade in the UK, I’m a Senior Designer specialising in UI, design systems, and modular email frameworks, with additional expertise in art direction, motion, and branding.
I blend creative execution with systematic thinking. Every campaign, identity, or product I build is designed to scale, maintain coherence, and leave room for the next iteration. By focusing on modularity and smart templates, I build practical toolkits that help teams speed up launch times, and keep the brand looking premium across all channels.
I collaborate within cross-functional teams, oversee design workflows, and mentor junior designers to deliver these systems. Now working independently, I focus on digital projects, from websites and products to modular campaigns and emails, where structure and creative direction meet.
What I do
In recent years, I have focused on building scalable design systems and modular solutions, enabling brands to maintain consistency and optimise user experience across digital touchpoints. My approach is highly collaborative, often involving cross-functional teams to deliver tailored solutions that align with both business objectives and user needs.
Systems
Design Systems
Modular Email
Design Governance
Documentation
Digital
User Interface
Product Design
Website Design
Prototyping
Branding
Brand Identity
Motion Design
Art Direction
Brand Guidelines
Extras
Photography
Retouching
Artworking
Video Editing
What I use
Figma
After Effects
Photoshop
Illustrator
InDesign
Lightroom
Notion
Miro
"A design unicorn, with expertise spanning many areas of the craft."
My design director. Still my favourite job title.
Experience
Freelance
Senior Digital Designer
London, UK
2026–
MRM
Senior Digital Designer
LONDON, UK
2023–2025
Digital Designer
LONDON, UK
2019–2023
Tomorrow TTH
Digital Designer
TURIN, ITALY
2016–2019
Freelance
Web Designer
TURIN, ITALY
2011–2016
Kirox Design
Co-founder & Web Designer
TURIN, ITALY
2009–2011
Let's work together.
Bigger product and web projects are where I want to go next. If you have one of those, a role, or something else entirely, chances are I can help.
